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About MarCommMan

My goal with MarCommMan.com is to provide the average consumer a glimpse behind the Marketing Communications curtain by revealing some of the tricks of the trade, without requiring an MBA as a prerequisite. At the same time I hope that even seasoned marketing pros might find some food for thought as I uncover some “teachable moments” in everyday life.

Why MarCommMan? MarComm is a common abbreviation for Marketing Communications (also abbreviated MarCom). Marketing communications is a subset of the marketing field which focuses on the “promotion” part of the “Marketing Mix” or the “four Ps”: price, place, promotion, and product.

To break it down even further, areas of expertise which come under MarComm include: advertising, branding, graphic design, marketing, packaging, promotion, publicity, sponsorship, and public relations. I am a 14 year MarComm veteran from a Fortune 50 hi-tech company (hint: Microsoft) where I dabbled in all of these areas and more. My specialty are in Public Relations (PR), Media Relations (MR), and Social Media (SM). For more background check out my LinkedIn page. If you know me, or think we should know each other, invite me to connect.

And finally, the “Man” part of MarCommMan comes from the fact that I am, indeed, a man. It’s also a nod to my favorite fictitious (and flawed) MarCommMan, Don Draper of Mad Men fame. Don articulates my MarComm motto, “If you don’t like what is being said, then change the conversation.” (Love Among the Ruins, season 3, episode 2, 2009.)

Follow me at @MarCommMan and check out http://marcommman.com for new posts every few weeks.

Thanks, Tom Laemmel

Copyright (c) 2011-2015. All Rights Reserved. Any opinions expressed are not representative of my employer. Provided as-is, without warranty and confers no rights.

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